会议名称：第六届中国—东盟国际木文化论坛
会议时间：2015年11月20日
会议地点：中国·南宁
报告嘉宾：Hassan Alli
　　　　　马来西亚博特拉大学设计与建筑学院

Abstract:
Malaysia is amongst the largest exporters of high quality tropical timber to the world market. Exports of the natural resources and related product as well as manufactured goods have contributed to the Malaysian economy development. Wood-based industry in Malaysia is divided into two main sectors which are the solid wood industry and bio-composite industry. Wooden furniture is the largest sub sector of the timber trade following plywood, sawn timber, particle board, medium density fiberboard (MDF), veneered panels products (LVL) and builders’ carpentry and joinery (BCJ). The Malaysian furniture industry is a highly export-oriented with over 90% of its production. Furniture production in Malaysia ranges from traditional to contemporary and it includes a custom designed by oversea buyers under international brand names. Traditional furniture is also known as ethnic furniture, which it refers to the local ethnic designs and motif. It was embedded as an added value into products. Most furniture design are based on natural elements such as flora and fauna, has given a great impact as a display of good quality hand-made, and good understanding of culture and religion. Therefore, contemporary furniture is based on current design that focusing on customer needs, trend and lifestyle. Furniture made also is related to modern technological equipment and the manufacturing automation process. Wood furniture has becomes increasingly competitive, where the Malaysian furniture industry has moving away from the low-end markets and capable to penetrate into the medium and high-end markets. In addition, original design manufacturing for furniture design is one of the most important strategy in order to enhance the market existence of Malaysian furniture with more focusing to the market’s movements, trends, new material and new technology.

嘉宾简介：
Hassan Alli先生是马来西亚博特拉大学设计与建筑学院工业设计系的资深讲师。在马来西亚玛拉工艺大学工业设计系获得学士学位后，他在英国考文垂大学攻读自动化设计并获得硕士学位，之后又在马来亚大学工程设计系深造并获博士学位。Hassan Alli先生是马来西亚博特拉大学工业设计系的创始人，他主要负责工业设计系的课程开发和教学标准制定。他还出版了四本工业设计方面的书籍，在多个期刊和会议上发表过论文。

Mr. Hassan Alli is a senior lecturer in the Department of Industrial Design, Faculty of Design and Architecture, University Putra Malaysia. He holds a PhD in Engineering Design from University of Malaya, Malaysia, Master of Automotive Design, from Coventry University, United Kingdom and Bachelor of Industrial Design from Universiti Teknologi Mara, Malaysia. He is the founder of the Industrial Design program at the Universiti Putra Malaysia. His major responsibility is developing the industrial design program and setting teaching standard of excellence. As an educator and scholar, Hassan is the author of four industrial design books and published more than 15 academic journals, articles and conference papers. His work focuses on organizing a new product development specifically on new product development with an attempt to accelerate the product designer practices.